Étienne LeRoy, a bridge between Switzerland and the Middle East

The Étienne LeRoy brand is unique in creating a bridge between two great cultures; the Middle East with its ancient and honoured customs, and Switzerland with its heritage of luxury, top quality products.

Étienne Rouge, the creator of the brand, is descended from watchmakers and traders who for generations lived and worked in Switzerland. Having been fascinated since childhood by the Middle East and its culture, he acquired a few sheeshas that he would smoke with his friends. One day in August 2005, while engaged in this pleasurable activity, the idea came to him of linking the design and manufacturing skills that were the heritage of both his family and his country to the traditions of the Middle East. There and then the Étienne LeRoy concept was born!

design: peter scholl | websolution: e-unit | music: dave o'higgins
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