Étienne LeRoy, a bridge bewteen Switzerland and the Middle East

As a result of this momentous decision, a new company was set up with the specific aim of manufacturing Swiss made, premium sheeshas of the highest quality. Several years of intensive project planning and product development followed.

Believing that the new brand name should capture the essence of the product as well as embodying the skills used in crafting it, Étienne Rouge decided to tie his first name to that of his grandmother's family name (LeRoy) as a living homage to his forebears' many skills.

Fittingly, the Étienne LeRoy brand is now based in Lausanne, a city on the shores of the Lake of Geneva, where Étienne Rouge’s family settled at the turn of the 19th Century.

design: peter scholl | websolution: e-unit | music: dave o'higgins
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